Wildlife conservationist Tiga Cross wins gold for business leadership

Business NSW’s Paula Martin with North Coast Tourism Gold Award winner Tiga Cross, manager at the Coffs Coast Wildlife Sanctuary. Photo: Lucy Humphries Photography.

COFFS Coast Wildlife Sanctuary manager Tiga Cross has been named Outstanding Young Tourism Business Leader at the North Coast Tourism Awards.

“[This win] not only highlights the direction we’re heading in but also solidifies our reputation as a leading force in wildlife conservation and eco-tourism on the North Coast and beyond,” Tiga told News Of The Area.

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“It’s a validation of our hard work and a sign that we’re making a meaningful impact.”

Tiga’s submission focused on the 50-year journey of the Coffs Coast Wildlife Sanctuary, with a special emphasis on the last twelve months since she took over as steward.

She highlighted the rebranding and enhanced marketing efforts implemented across the business, as well as a focus on staff retention and development.

She also noted the birth of ‘Jinx’, a Little Blue Penguin chick, and ‘Garlambirla’, an Australian Sea Lion, at the Sanctuary.

“These milestones showcase our commitment to preserving endangered and at-risk native species,” she said.

“The real win for me is seeing the impact we’re having every day, whether it’s rescuing animals, educating visitors, or inspiring the next generation of wildlife ambassadors.”

In the past year the Sanctuary has made several animal rescues, such as a mother and calf dolphin stranded on a sandbar in Yamba.

“Without our help, they wouldn’t have survived,” Tiga said.

“We’ve also rehabilitated pelicans, turtles, shearwaters, and seals that would have had no chance otherwise,” she said.

By Andrea FERRARI

Tiga Cross speaking after being named Outstanding Young Tourism Business Leader. Photo: Lucy Humphries Photography.

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