VISIT Pacific Coast is a web portal developed in Coffs aiming to reshape regional tourism.

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With the consumer facing website counting down to launch in October, Visit Pacific Coast is inviting early adopters to get on board.

Christopher Winn, Director of Visit Pacific Coast, said industry operators will be able to jump on board and connect their products from next week.

“This is an intuitive tourism product designed to give regional tourism a much-needed kick and essentially re-shape visitor services from the Central Coast to the Tweed,” he said.

This locally developed, regionally focussed tourism platform is completely dynamic thanks to an integration with Australia’s leading tourism content supplier, the Australian Tourism Data Warehouse (ATDW).

It combines content from the ATDW with Tourism Exchange Australia’s distribution integration to support
the growth of regional tourism businesses from the Central Coast to the Tweed Coast.

Visitor information services lie at the heart of the project.

“It’s essential that we challenge the way we approach the concept of visitor information services.

Visitors expect to be offered information with both relevance and context,” Mr Winn told News of The Area.

Co-Director of Visit Pacific Coast Elliot Daniel, added, “This is a unique industry led collaboration that’s creating one connected marketplace.

Its focus is increasing visitor yield.

It encourages visitors to travel further, stay longer and spend more in their destination.”

ATDW Industry Partnerships Manager Callum Mack says “The ATDW is pleased to be contributing content to
the new Visit Pacific Coast website and hope that the website helps drive tourism in regional communities.

This presents a great opportunity for regional tourism operators and a timely reminder to ensure that their listing is up to date and reflecting their current business operations.”

Stage two of the roll out, set for 2022, will include highly innovative location-based marketing tools.

By Sandra MOON