“This funding is a significant milestone for Sawtell Chillifest, and we are deeply grateful to Destination NSW and the NSW Government for their support,” said event organiser Carl Mower from Another Tasty Event.

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“With these additional resources, we can focus on targeted marketing efforts, ensuring that our event remains a highlight on the Coffs Coast.”

Speaking after a packed event on Saturday 6 July, Carl said Chilifest 2024 was a huge success, highlighted by the Australian Chilli Eating Championships.

“Competitors came from every state and territory in the country.

“The eating championships drew a substantial audience and added a thrilling competitive edge to the festival.”

Winning the crown of Aussie Chilli Champ on the day in Sawtell, NSW representative Dominic Lapman is now heading to represent Australia at the world chilli eating champs in the US.

“The enthusiastic participation and large viewing crowd for this demonstrated the strong interest and growth in future editions of Sawtell Chillifest,” Carl said.

Thinking expansive, Another Tasty Event sees Sawtell Chillifest as more than just a local event.

“It’s an opportunity to put our community on the map as a prime tourist destination,” said Carl.

“The event brings economic benefits to local businesses and fosters a sense of community pride.

“We are excited about the future of Sawtell Chillifest and look forward to seeing it continue to be a beloved attraction that draws visitors from across the state and beyond.

“Thank you once again to Destination NSW and the NSW Government for their invaluable support in making this vision a reality.”

Sawtell Chamber president Clive Greenway is excited by the tourism opportunities the funding allows.

It enables the development of tourism opportunities and grows the offering of the festival, he said.

“One thing leads to another and with this funding we will be able to promote the event far and wide and attract more people from out of the area to the event,” Clive told NOTA.

“Visitors to the area need accommodation and spend money in our region,” he said.

The Regional Event Fund program is a mechanism to drive tourism by assisting events that contribute to the unique character of the regions of NSW to market themselves to visitors from outside of their local government area.

Sawtell Chillifest’s funding is coming from the Flagship Event stream which supports the marketing of emerging events to increase their profile and encourage visitation and overnight stays.

By Andrea FERRARI