THE Giving Tree is back at Big W Park Beach in the Plaza.

From now until Christmas Eve, customers can place an unwrapped gift under the Giving Tree, each of which will go to families in the community who need it most.

Big W has partnered with Good360 Australia to match all 177 stores with a local charity including women’s shelters, youth centres, homeless shelters and children in hospital.

In Coffs the chosen charity is The Salvation Army.

Big W Park Beach store manager Katie Potter told News Of The Area, “Big W’s annual Giving Tree has become a special initiative for our team, customers and the community.

“It’s an opportunity for us to come together as a community and give back in a meaningful way.

“This year’s Giving Tree will support our local charity The Salvation Army – Coffs Harbour, lending a helping hand to Aussie families who have had a challenging year.”

Bolstered by knowing locals rally for this cause, Katie said, “Last year’s Giving Tree was a collective success because of everyone’s generosity.

“It was truly heartwarming to see locals in the community come together to support the local charity.”

The team was uplifted by a recent visit from a local school to deliver presents.

“Gumbaynggirr Giingana Freedom School placed gifts under our store’s Giving Tree.

“The initiative is a reminder that even the smallest of gifts can make a difference and bring joy to families this Christmas,” she said.

In 2022, the Giving Tree initiative saw Big W customers and staff collect and distribute over 10,000 gifts nationwide, with popular donations including toys, books, games, stationery and puzzles.

By Andrea FERRARI