DESTINATION North Coast is partnering with Bookable Tourism, a booking system operating across Australia, to present a comprehensive workshop held at Yarrila Place in Coffs Harbour.

The Back To Basics workshop is free and takes place on Tuesday 24 October 2023 from 11am to 2.00pm at Business @ Yarrila, Level 1.

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Registration is required.

Bookable Tourism’s founder, Meredith Rangel, will host the workshop which is curated to equip attendees with the essential tools to delve deep into understanding their ideal customer.

The Workshop sets out to provide participants with the methods to discover how their customer researches and books trips, accommodation and tours.

Covering marketing, distribution and sourcing the best booking system for their business, participants will learn how to tailor their strategy to target their customers effectively.

Michael Thurston, General Manager at Destination North Coast, told News Of The Area, “The Bookable Tourism workshop will cover the different steps that businesses need to undertake to thrive in a digital landscape.

“The training will cover how to identify your ideal customer, the right booking platform for your organisation and how to develop a strategy to maximise your businesses performance leveraging these tools and knowledge.

“The workshop will be valuable for businesses in the start-up phase, who are looking to potentially change the booking platform that they use or businesses looking to develop or sense check their distribution or marketing strategies,” he said.

Bookable Tourism offers technology, marketing, and distribution expertise to tourism businesses of all sizes.

With two decades of experience in the industry, Meredith has worked in various roles across hotels, tours, attractions, and travel technology.

Recognising the need for modern booking systems, she aims to help tourism operators streamline their operations and boost sales by providing guidance and education on available technology options.

The ultimate goal is to achieve 100 percent adoption of connected booking systems among tourism businesses in Australia.

To register visit https://events.humanitix.com/online_booking_workshop.

By Andrea FERRARI