USING his former racing number of 101, former motorX and superX champion Luke George is powering ahead with new business ventures.

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You may very well remember us catching up with Luke at his Salt Ash home track some time back. It was here that he was running a ‘Boot Camp’ for aspiring young dirt bike riders in the school holidays. He had also branched out into the production of venison jerky under the 101 label.

This whole new direction in Luke’s life was accidental – literally. In 2009 the then 20 year old suffered a near fatal crash when a 130 feet (40 metre) leap went wrong. This saw him land on his head and hospitalised in an induced coma for seven days.

Sheer force of will had him back on a motorbike in record time and competing but he lacked the ‘X’ factor that put him ahead of the pack in his glory days. To the amazement of family, friends, sponsors and fans he retired.

Fast forward to 2018 and we now find the seasoned businessman and father of two going from strength to strength.

His home based jerky business has really taken off big time and the ‘Boot Camp’ enterprise is just one small part of his dirt bike coaching and mentoring enterprise.

“I’ve struck a deal with sponsors ‘KTM Raceline’ and I’m booked out with riders coming from all over Australia, Asia and the USA,” he said.

“I’m also working on a clothing range,” he added.

“There just aren’t enough hours in the day!”

Not a bad effort for a little boy who first saddled up in a dirt bike race at the tender young age of five.