FORMER AFL coach Leon Cameron was in town to help discuss two key initiatives in regards to Australian Rules in the region.

Cameron is now the Technical Director of the Sydney Swans Academy, and discussed the Swans First Nations Academy Cultural session which was held in Coffs Harbour, as well as the program itself, and the Sydney Swans Academy partnership with AFL North Coast’s North Coast Force and Northern Heat representative programs.

Cameron shared with News Of The Area the importance of the Swans’ focus on the First Nations Academy and the Force and Heat programs in the region.

“Footy is a great vehicle for participation, and the Swans Academy is all about participation,” he said.

“We have a great partnership with the North Coast area, and the Northern Heat and North Coast Force are a pathway and opportunity for players to take the next step.

“It’s about building the game in NSW and making sure the Swans Academy has a presence in a number of regions, and Coffs Harbour is one of them.

“We will help local coaches with guidance and technical advice, while also providing financial support, and we will keep a watchful eye on key carnivals in 2023.

“And our First Nations Academy is an opportunity for Indigenous kids to see what’s out there, and just to have a go at sport.

“And it’s not just about football, but about the cultural experience and celebrating their culture.”

Community Football & Competition Manager Paul Taylor said the Swans presence was great for the region.

“It’s been really good the buy-in from Leon and the Swans, helping our coaches and the financial support, which can only be a huge advantage for our region and programs,” he said.

Cameron coached 193 AFL games for the Greater Western Sydney Giants including the 2019 grand final.

He also played 256 AFL games for the Western Bulldogs and Richmond Tigers.

By Aiden BURGESS