Emma Memma to host Australian Children’s Content summit in Coffs

Emma Memma in Coffs Harbour in 2023 with the Giingan Yiiliwiyay Girrwaa group.


EMMA Watkins, star of the Emma Memma children’s musical show, will host the Australian Children’s Content Summit 2024 at Pacific Bay Resort from 27 – 29 August.

Now considered the leading gathering for children’s content makers in Australia, last year’s inaugural event attracted some 260 delegates from ten countries.

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Delegates will participate in speaker panels, exclusive content pitches, business discussions and will be actively encouraged to participate in outdoor adventures and social engagements around Coffs.

Attending last year, Emma said it was inspiring to meet so many creatives with different projects on the go.

“An event like this gets everyone out of their usual environments and allows for people to feel motivated to have conversations face-to-face with industry professionals,” she told the News Of The Area.

“The summit environment breaks down barriers of communication and provides a range of options to meet, discuss and catch up.”

Emma is excited about the “Youtube Kids – Industry’s New Best Friend” session with Tina and Mark Harris from Lah-Lahs and Lee Naimo from Screen Australia.

“Being an independent content producer, these sessions are really useful to understand the current digital landscape to grow your own brand and reach wider audiences.

“I’m also looking forward to learning from industry legend Jane Gould in the session ‘Hear from Wonderworks Insight’.”

Emma referred to Australia as a “part of the world that produces great quality and a great quantity of children’s content,” but said that while there’s a wealth of colleagues to draw upon, there is also a dark side.

“Some digital platforms can be challenging for consuming this content in regard to child safety and we need to band together to approach the bigger platforms to change certain regulations and policies,” she said.

During her 2023 visit, she hosted sessions at Coffs Library as Emma Memma.

“It was such a beautiful morning reading stories, dancing, signing, singing and meeting families in the area.”

She hopes to repeat the interactive performance.

By Andrea FERRARI

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