MORE high-performing business people from Asia, especially China, will be rewarded with fun-filled, incentive trips to Port Stephens in coming years if Destination Port Stephens has its way.

Destination Port Stephens (DPS) is officially launching two new business events guides to Port Stephens as well as a brand slogan – ‘Unconventional Port Stephens’  – to draw more high-yielding corporate visitors from around the world to the region’s sand dunes, bays and beaches.

The two new tools, a Meeting and Incentive Planners Guide and a Venue and Suppliers Reference Guide, are being released at the Asia-Pacific Incentives and Meetings Expo (AIME), a major business events expo in Melbourne drawing 4800 industry decision makers from across the Asia Pacific region from February 20-22.

DPS will also use its two new guides at other business events shows throughout the year and has forwarded them to 500 key, corporate event planners across Australia, New Zealand and Asia.

The new ‘Unconventional Port Stephens’ brand slogan is aimed at highlighting how Port Stephens is “easy on the eye, easy on the budget, easy to get to and easy to work with,” according to DPS Business Development Manager Rebecca Morley. “We want companies to see that you can successfully mix business with pleasure in Port Stephens,” Ms Morley said.

“A key focus will be attracting more incentive business from Asian markets like China, India and Taiwan where large numbers of high-performing employees are regularly rewarded with holidays overseas,” she said.

“The arrival of 3000 Chinese Amway incentive delegates to Port Stephens last month showed we have prized scenery and experiences that can draw more of this high-yielding business here, with the region enjoying the economic benefits.”

The new meeting and incentive guides to Port Stephens showcase venues across the region that can accommodate up to 500 delegates and experiences that corporate visitors can enjoy year-round such as dolphin watching, sandboarding, dune quad biking, parasailing, golf, stand-up paddleboarding, hiking, seafood sunset cruises and yoga on the beach.

A range of tourism operators in Port Stephens have partnered with Destination Port Stephens in the campaign to draw more business events and incentive travellers to the region.