Coffs Harbour City Council announces rebrand, name change to City of Coffs Harbour Coffs Coast by News Of The Area - Modern Media - September 2, 2022 General Manager of CHCC, Natalia Cowley says the rebrand is good timing. THE rebranding of Coffs Harbour City Council to City of Coffs Harbour was announced on Thursday 25 August. Council states the rebranding is to better reflect its status as a dynamic regional centre and a leading Australian destination for business and leisure. Advertise with News of The Area today. It’s worth it for your business. Message us. Phone us – (02) 4981 8882. Email us – media@newsofthearea.com.au Navigating the community’s range of reactions, Council General Manager Natalia Cowley is responding positively, saying, “When is a good time? When you have a new General Manager, a new Council and we’re about to build a new bypass – that is probably great timing.” LGA residents have raised their concerns over the cost, suggesting it would be better spent on roads and supporting the region’s homeless. Ms Cowley assured that rebrand project funds are not coming out of the roads budget. “Any speculation around that is incorrect,” she said. “It’s going to cost nothing extra than what we already have in the budget. “We will be able to reuse the work that had already been done in the original branding exercise.” A creative agency has not been appointed, said a Council spokesperson. “As a progressive and rapidly changing city, it’s important that Council’s brand reflects the city’s continuing transformation into a smart, liveable and sustainable regional city with a bright future,” said Coffs Harbour Mayor Councillor Paul Amos. “We also need to plan positively for a post-bypass economy and establish an attractive and clear identity as a destination city.” The proposed re-brand aligns with other city councils across Australia including City of Sydney, City of Melbourne and City of Newcastle, to name three. “The main purpose of this re-brand is to remove the inward focus on Council itself and re-focus attention on the city and community that this organisation serves,” said Ms Cowley. “By dropping the word Council, we are further emphasising that all infrastructure, services and facilities are there for the benefit of the city and its residents and visitors, rather than focus on the fact that they are delivered by Council. “It’s important to clarify that the City of Coffs Harbour includes all villages, townships and suburbs in Council’s Local Government Area. “However, the legal proclamation name of the city is the City of Coffs Harbour and that is why we can’t use another name for the city,” added Ms Cowley. A further report will be brought to Council to consider new brand designs, including a new logo. What are your thoughts on Council’s rebrand and name change? Have your say to media@newsofthearea.com.au. By Andrea FERRARI
The rebranding is little more than a complete waste of public money by the clowns running the show, for no legitimate reason……. Reply
I’m sure the re-arranging of a few letters will have a profound effect ………. NOT!! What a waste of effort and dollars!! Reply
Hi Their I can’t understand why you want to change the name of Coffs Harbour City Council to The City of Coffs Harbour, I have lived in Coffs Harbour for over 40 years & I have seen a lot of changes but changing the name Coffs Harbour City Council to City Of Coffs Harbour is Bloody ridiculous I have never heard of such nonsense in all of my life before. People that have visited Coffs Harbour over the years or live in Coffs for years have known the name Coffs Harbour City Council for a very long time. The thing is it’s going to Cost a lot of money to change the name, & the Council have already blown their budget on the building that is going up in Gordon Street & know you want to change the name. It is going to be very confusing to people that the Coffs Harbour City Council is changing its name. Why not put the money towards more important things, instead of changing the Coffs Harbour City Council name, it is going to cost a lot of money in the long run…. Reply
Cutting budgeted expenditure elsewhere, but proposing to spend here, questionable economics to say the least. Here’s a revolutionary idea let’s hold all future council meetings without any exclusion. Reply
