NEW research commissioned locally about Aussie workers’ holiday and relaxation habits has led to the formation of a new campaign aimed at increasing visitation to the region.

The survey, commissioned by Coffs Harbour Airport in partnership with City of Coffs Harbour, explored how Aussies are spending their time off work and what their goals are for 2024.

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Over 1,000 Australian workers were surveyed, with 83 percent admitting they sneak a peek at emails and messages when on holiday with loved ones, and 78 percent saying they find it hard to switch off from work on holiday.

The research is part of a broader plan to raise awareness of the region as a fly, stay and drive destination.

The results are being seen as an opportunity to coax visitors to the relaxing natural wonderland of the Coffs Coast, encouraging holidaymakers to find their ‘C-off Switch’.

“We know Aussies are hard workers so we were curious to explore this further along with the role the Coffs Coast can play given nature is a proven antidote to a busy life,” Coffs Harbour Airport General Manager Frank Mondello said.

“Within minutes of landing, travellers to Coffs Harbour are immersing themselves in outdoor experiences right on the airport’s doorstep.”

The survey found six in ten working Aussies aimed to spend more time outdoors in nature this year.

The Coffs Coast, the first certified ECO Tourism Destination in New South Wales, offers travellers the opportunity to maximise a long weekend or annual leave by ditching the car to fly directly into a destination where they can connect with nature through experiences such as stand up paddle boarding, kayaking, hiking, surfing, bush biking and more.

“We are making it our mission, together with the local tourism industry, to help busy Aussie workers find their ‘C-off Switch’,” added Frank.

“76 percent of survey respondents said they would consider flying to Coffs Harbour in the next twelve months for a holiday.

“We also know that car hire costs have reduced as supply chain pressures have eased – making a fly, drive holiday more accessible to many.

“We are confident that a combined industry effort will lead to increased aviation access to the region,” he said.

Lydia Crossingham, Manager at The Observatory Holiday Apartments in Coffs Harbour told News Of The Area, “One of the top reasons our guests visit us is our proximity to so many unique natural experiences.

“With the airport so close to our city centre it is easy for our visitors to relax and unwind moments from stepping off the plane, ensuring they can make the most of their time when visiting for a weekend or longer stay.

“We are excited by Coffs Harbour Airport’s focus on encouraging Aussie travellers to find their C-off Switch in 2024 and look forward to welcoming these guests.”

City of Coffs Harbour Mayor Cr Paul Amos also welcomed the new tourism push.

“We know that Coffs Harbour is the perfect place for Aussies to switch off, spend quality time in the natural environment, and while here enjoy our burgeoning food and drink scene,” Mayor Amos said.

“The region’s tourism industry is thriving with a diverse suite of accommodation offerings and experiences giving travellers even more reasons to visit.

“Coffs Harbour Airport gives travellers direct access to our region and the City is pleased to be partnering with the Airport to encourage visitors to fly in, unwind, and find their ‘Coff Switch’.”

By Andrea FERRARI