DESTINATION North Coast (DNC) is hosting an information and networking event in Coffs Harbour on 27 July, educating attendees on its new Business Accelerator and Mentoring Program for tourism businesses.

“The Business Accelerator and Mentoring Program received grant funding from the Australia Government under the Recovery for Regional Tourism program, an initiative of the $1 billion Covid-19 Relief and Recovery Fund,” Sarah Elphinstone, Project Manager told News Of The Area.

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“The two-hour information event is for local tourism businesses to find out how the program works, what it offers them as a business, what the benefits are and provides the opportunity to network with other interested individuals in the region.”

Topics covered will give insights into what the eight-week, ten-month program includes, such as ideas or advice on how to market or enhance a current tourism product or experience, and discussions on helping businesses move forward.

The program is designed to support individual businesses through dedicated one-on-one mentoring and flexible group learning options.

Benefits include pathway learning with the flexibility of working on key areas or concerns in the business; up to seven hours of one-on-one mentoring support including face-to-face and via phone or Zoom call; flexible hours for mentoring sessions to work around running the business; and online group Webinar series.

Program resources and guidance are provided.

Peer support will be accessible through a dedicated Facebook Group.

This program has been developed and will be run by business and tourism mentors, Sparrowly Group.

Sparrowly is committed to realistic, workable outcomes and supports applicants with ongoing sessions throughout the duration of the program.

The program is free of charge and fully funded by The Australian Government and Destination North Coast.

All tourism businesses on the North Coast are encouraged to attend this Program Launch Event and to consider applying to this program to advance their business to the next level.

For information contact Sarah Elphinstone at Destination North Coast on sarah.elphinstone@dncnsw.com or call 0410 448 570.

By Andrea FERRARI