THE familiar site of friendly faces selling fresh daffodils at stalls in your town centre or outside your local supermarket will not be seen on Daffodil Day today (28 August), due to COVID-19.

Advertise with News of The Area today.
It’s worth it for your business.
Message us.
Phone us – (02) 4981 8882.
Email us – media@newsofthearea.com.au

Locals are instead being urged to mark the day by donating a digital daffodil online to help raise $2 million for vital cancer research.

Most of us know and have been affected by the loss or suffering of a family member, friend or co-worker diagnosed with cancer, and some of us have been that person.

One in two Australians are diagnosed with cancer by the age of 85, and a total of 150,000 Australians are diagnosed with cancer each year.

Money raised through the Daffodil Day Appeal helps fund some of the brightest researchers in the country who are dedicated to discovering the next cancer breakthroughs.

This important funding has helped increase cancer survival rates from 49 percent in the 1980s to 69 percent today.

You can support the 34th annual Daffodil Day today by donating online at www.daffodilday.com.au or by calling 1300 656 585, and choosing to donate $15, $25, $50, $100, $250, or you can choose your own amount.

A donation of $15 can help supply researchers with essential chemical and lab equipment, and a donation of $50 can help pay for the collection and processing of a blood sample.

The daffodil is recognised internationally as the symbol of hope for all people affected by cancer.

Its bright yellow colouring heralds the return of Spring, representing new life and growth, and to those affected by cancer the daffodil represents hope for a cancer free future.

The Daffodil Day Appeal is the Cancer Council’s most iconic and much loved fundraising campaign.

The Cancer Council is the largest not-for-profit funder of cancer research in Australia, and thanks to investment in research over the years significant advancements have been made in cancer prevention, screening and treatment.

By Emma DARBIN